RIP pump pack

Devastating news!

My pump pack body wash committed suicide this morning . . .
I know, I can barely hold back my tears. She jumped off the ledge in my shower and broke her little pump neck.
I thought it was just the nozzle . . . but NO her vertebrae has snapped completely in two.

I have a feeling that my hairy bodied water, wasting boyfriend made her want to kill herself after using her all over his body during his 15 minute shower this morning.

These pump packs are the best, they're big and non-fiddley, they last forever and you don't have to worry about dropping the soap (oooooo i feal an idea for gaol showers coming on).

RIP pump pack: now you are just a squeeze bottle.

Too many pins in the bins

Inspired byDavid & Pheobe yet again.

I just love they way they draw everything up!

Thank god for Working Dog

Australia has sold Thank God You’re Here to America! C’mon Aussie!
Check out a clip from the first episode aired in the states on their 8th of April.

Red table goes live

It's been over a month since my last post and here's why . . . .

In November last year a team of 9 RMIT
students embarked on a four month journey to enter and complete this years IAA InterAd brief – sponsored by RMIT and set by the Dentsu. Two resignations, $1000 worth of takeaway food and a combined effort of about 10 kilo’s later we finally handed it in!!

The UN set us a brief Based around the Millennium Development Goals (set by the UN and developed countries around the world in 2000).

These 8 goals, each with facilitated with sub-targets provide a time bound blueprint to help the world eradicate poverty by 2015 (massive I know). And whatever you may think the world DOES have the resources to achieve this goal.


We chose to focus on Goal 8 - which is 'Global partnership towards development'. The reason we chose this goal is because without the money and the co-operation of all the Governments around the world we will not see the previous 7 goals achieved.

What this goal is (in simple terms) is getting all the developed countries to honor their promise of donating .7% of their GNI to official development aid.

So we created a campaign to rally the Australian Government to increase the aid from .36% (which it is at the moment) to .7%.

We had a budget of $10 000 000 US and a year over which to run the campaign. We had to hand in a 32 page plans document (stipulating everything from region selection to media planning and budget) and a 20 page slide show.

If we win we fly to the next UN conference and present in front of them.

Last year the RMIT team – led by Stan
– came 3rd in the world and took out the Asia Pacific prize – beating the team from Charles Sturt Uni – Kajulu who have taken the title out numerous times in the past.

Click here to take a look.



Those long hot days over summer slaving away proved useless - as like any uni assignment it was completed in the final two weeks before the due date. We tried to stagger it but it just didn’t happen.

p.s slurpies for breakfast are not good

Singing in the rain!

It’s almost 3am and I’ve just got back from saying a few happy birthdays and a few goodbyes . . . but in this light I’m not feeling happy as I can see the veins in my hand

Ech

As this harsh computer light dooms down on my beloved instruments I think about the fact that someone predicted that the drought would break today! Although I’m not stupid – and understand that it takes waaaaay longer than one evening of (if not a year) rain to water the parched land that is Aus – it does occur to me that it is still raining.

Which – I hope is a good sign. Bless.

HIPPO

A mate of a mate, James Mansini (23) has struck gold. This RMIT entrepreneur graduate has come up with HIPPO - a job site that specifically targeted uni students who want a job that pays well and fits in with their lecture timetable.

The up side for employees is that HIPPO has a filter system that allows them to find the right person for a job rather than sifting through endless resumes hoping that those they shortlist are the best possible applicants.

Australia’s youth or Gen Y as they are often called, have very individual traits, and Hippo has been developed with both the potential employee and the employers needs in mind.

According to business consultant Peter Sheahan, Gen Ys are street smart, aware, lifestyle centred, independent, informal, tech savvy, sceptical and impatient. But importantly from HIPPO’s perspective, they want “real” work, that is, responsible work that makes a contribution so they can prove themselves (see . . . we aren’t just lazy logs).


Anyway, one of their original marketing gags was to send giant Hippo’s to their prospective client offices. I don’t know if they went ahead with that one – but I suggested that it should be a singing hippo – more impact!

They officially launch in April but have already got retailers; Trampoline ( SOOO HOT RIGHT NOW), Brazin Ltd ( Bras n' Things, Sanity etc), Cotton on, Hungry Jacks, Intercontinental Group and Boost, signed to advertise their jobs.

Pretty good for a little 23 yr old if you ask me.

WE HAVE THE POWER

p.s just a little obsessed with my new talent of linking

IS NOT

I’ve been meaning to post this article up for a while but my mind has been elsewhere (as per).

Last year Ed & I wrote an article about Is Not Magazine for a magazine that we developed for a uni assignment.

Stuart Geddes, one of the founders of Is Not, and art director of Monument, was SUPER kind and helped us out by answering a whole lot of questions . . . those pesky uni students!

The magazine we developed was called ‘Hunt’ – and it was basically meant to reflect the ‘brand lifestyle of apple’. The focus was on the ongoing search for inspiration that sideways thinkers are on, where the best places are to find it and what to do to help you find it.

We were inspired by Is Not and its poster format – so we took from that and made ours an A1 fold out Mag. The contents included things like water reviews, breakfast reviews (cos we all know that breakfast is the new Saturday night – it’s all about the eggs) and snapshots on creative minds and where they go to find their inspiration.

I also can’t wait to head to their You Tube Tuesdays – held at Miss Libertine.

Anyway – thanks heaps to the Is Not crew – Mel Campbell, Natasha Ludowyk, Stuart Geddes, Penny Modra & Jeremy Wortsman – for creating an awesome concept that inspired us to get an HD!!

YOU’RE HOT