Motorolla Melbourne Spring Fashion Week

For our Art Direction assignment at uni we were fed a semi-live brief. By Semi I mean that the client had already kinda decided on their direction and who they were going to use.

However us RMIT kids are working on it anyways. So we have to come up with a logo, events calendar, event invitation and a 30 second TVC for the Motorolla Melbourne Spring Fashion Week.

I’m working with Shannon – as Ed is busy being ‘Ed the Intern’ at CHE!!

Two keen-as fashion children we have drawn upon a few Melbourne/Australian Creatives for inspiration: Gotye and Kat Mcleod.

Gotye makes music in his bedroom and is JJJ’s pin up boy, Kat does incredible illustrations using collage and watercolour. Her work is often in Frankie and she has illustrated ‘The cocktail book’ by Jane Rocca.





We were predominantly inspired by the Heart’s a mess video clip directed/animated by Brendan Cook, founder of the Australian creative studio PictureDRIFT .



Such a dark and quircky video with awesome 3D animation and loads of ‘Tim Burtoness’. We're turning this 3D animation 2D with cut out reality collaged with illustration creating a visually tasty soupson of Melbourne fashion.


The idea behind our campaign is that a chic/creature from the moon comes back from the future to Melbourne, because it’s the hot spot for fashion – even in the future! She steps off the moon and into a buzzing Melbourne City.

This reference to space also ties in with the current fashion trends – clean lines of the sixties combined with gold mesh jumpsuits and other metallic materials.

If it was a real gig we’d pay Kat, Gotye and Brendan loaaads of mulla to make this a reality.

Creative in Melbourne

Taking a leaf out of Kristin and Waldemar's book I have started a ‘Creative in Melbourne’ Facebook group. So if your on it join it!

PLUGGER

Sitting on my mates 10 seater couch on ANZAC day watching the footy and managed to catch this ad . . . along with the outtakes and interview with Stephen Curry and Dave Lawson.

All I can say is that Plugger is a machine. INSANE.

Random men in cars

A tall dark handsome man stopped his disco, rolled down his window, beckoned me over and told me I was sensational.

Way to make a girl feel good. I don’t usually enjoy being approached by randoms but he didn’t even attempt to ask me out, he just drove on. Brilliant. Hot.

Must have been my hot new purple knee high boots.

While I'm at it, a guy tried to pick me up in my street the other day. He wasn't tall dark and handsome - but he drove a nice car.

Ed my idol

Ed is my Idol as he has one of these.

K-POW EGAD PFFFT

I don’t know about anyone else but when I was in year 5 I was addicted to Archie Comics. Actually, I think the addiction lasted longer than this but I eventually read every comic available in Australia (to my knowledge) and forthwith decided to move on to more exciting things. However I find myself, in this age of msn and texting, continuously writing sound words such as ‘egad’, ‘ech’, ‘pfffffft’ and ‘sshme’. These words could be jumbled under the heading comic language but I think visual sound is a more worthy term.

‘Ech’ is used commonly among my friends but I have never come across anyone but myself that writes ‘egad’. Derived from ‘By God’ and morphed into it’s current form - Wikipedia describes it as ‘a mild exclamation’. Jughead tends to use it a lot when he breaks things.

But how is ‘egad’ a sound? I reckon visual sound not only illustrates a sound but also, in some cases, an emotion.

Words like, Wow, Yikes, Owch, Crikey, Shazam often carry with them not only a bang or a slap but an emotional comment. With less time on our hands, these words are an easy way of getting across the vibe, emotion, sound or whatever of a situation.

Words like zoom have been picked up by marketers and used to demonstrate tone of voice, feeling and so forth of products . . . zoom zoom zoom.

I notice that even in my writing I am more inclined to use visual sound to describe things. These words do not only fall under the heading of visual sound but also enter into the category of Gen Y language. Although most people understand these sounds when used the only people that are using them on a regular bases are these crazy Gen Y kids (and a few older hangers on . . . mutton!!). They (we) also shorten every single word possible . . . whatevs peeps!

Visual words that I thought of

Ssshme Pfffffffft Egad Ech
Mmmmmmmm Swoosh K-Pow K-Boom
Shazam Ulp (like gulp) pssst D-uh uh hah
Zoom Beeeeeep (or simply beep) ring ring
Kssssss (kind of like a hissing noise)
Meeeow Wow Owwwwwch
Yikes Krakadoom (I just found this one and I feel that it will work it’s way into my vernacular quite smoothly)

Shortened Words (of the top of my head)
Peeps = People
Whatevs = Whatever
Trevor = Whatever Trevor
Jaden = Esky (Jaden Leski)
Def = definitely
Spec = especially or special
Class = classic
Mebs = Maybe

This shortening trend can basically be applied to almost any word . . . just don’t expect anyone to actually understand you! hehe

I wonder what we'll do next??

Tait the great

Tait (AKA Taitem, Taititron, Tait Modern or simply Modern to some) has scored himself a gig with threethousand. These cool cats are an online magazine/ newslettery thing that keeps the innovators innovator up to date with the hottest, latest and greatest things a’happening in Melbourne town.

The latest issue, that popped into my inbox at 5.20pm today features the young budding writer slash designers first published work.

WOOOHOOOOOOOO GO TAITEM.

Although the green monster can be seen fiery in my eyes I am very happy for you, and count myself lucky to be your friend as I now can be cool by association.