My brother was watching this last night on youtube! I love it.
I'm just waiting to see it get ripped off in an ad . . . just like OK GO.
Talking about OK GO they cop a mention in this new film clip by Common ft. Lily Allen (my favorite).
Unfortunately Lily is only wearing her signature earings once in this film clip - which I find very disappointing.
Friday, September 21, 2007
Thursday, September 13, 2007
XYZ studios with MADC
Last night was the last workshop of the MADC mentorship program that I’m doing at the moment. Over the past 13 weeks we’ve been going to a different business each Thursday night, that all have a part to play in Advertising. We’ve been to Sugar studios (photography), Gastoo (where we actually recorded a radio ad), to Bambra Press (printing), to Iloura (digital/animation post production) and to The Age (for a lecture on Advertising) just to name a few. Last night we went to to XYZ studios. AMAZING.
Not only am I obsessed with their offices and have begged to be invited to their next rooftop party (on the top of the Ritz on Fitzroy St) but if I ever managed to get a job I will be definitely calling on them for some TVC production. They have won some amazing awards for their animated Haviana ad that they did for Clemenger BBDO New York (see below).
Tim Kentley, the founder of XYZ studios, has decided that animation is just not enough and has branched out into directing film – or in this case a video clip. Which is coincidently filmed at the same place as Summer Heights High. And if you take a look at some of the characters that appear in the film clip - you have to wonder if Chris Lilley saw this before he invented the red haired seventh grader or even Jonah form Summer Heights. I wonder if Ja’mie will get pregnant??!!
Tim took us through the process for some of the ads . . . in particular the Honda ad below. I love the use of illustration and the way they think through their processes –it’s exactly how we think and work our way around problems in the lab at uni.
They work hard, do things a little bit differently and are starting to leave some serious footprints in the Ad world.
All and all I have learnt so much from the MADC mentorship program, every time that I come out of a Thursday night work shop my mind is buzzing with ideas and ways I could include them in the campaign I’m currently working on for the MADC competition (which I have to present next week at CHE).
The program has broadened my horizons and understanding of possibilities as well as further inspiring me to get into Advertising. The people who have given up their time to help us out have been especially awesome giving me yet again another reason to keep my head down and work hard to get a job in the industry.
So, thanks to Nicole and Brendan from the MADC for making it possible – and to all the places that let us come in and eat your lollies/chips on a Thursday evening.
Not only am I obsessed with their offices and have begged to be invited to their next rooftop party (on the top of the Ritz on Fitzroy St) but if I ever managed to get a job I will be definitely calling on them for some TVC production. They have won some amazing awards for their animated Haviana ad that they did for Clemenger BBDO New York (see below).
Tim Kentley, the founder of XYZ studios, has decided that animation is just not enough and has branched out into directing film – or in this case a video clip. Which is coincidently filmed at the same place as Summer Heights High. And if you take a look at some of the characters that appear in the film clip - you have to wonder if Chris Lilley saw this before he invented the red haired seventh grader or even Jonah form Summer Heights. I wonder if Ja’mie will get pregnant??!!
Tim took us through the process for some of the ads . . . in particular the Honda ad below. I love the use of illustration and the way they think through their processes –it’s exactly how we think and work our way around problems in the lab at uni.
They work hard, do things a little bit differently and are starting to leave some serious footprints in the Ad world.
All and all I have learnt so much from the MADC mentorship program, every time that I come out of a Thursday night work shop my mind is buzzing with ideas and ways I could include them in the campaign I’m currently working on for the MADC competition (which I have to present next week at CHE).
The program has broadened my horizons and understanding of possibilities as well as further inspiring me to get into Advertising. The people who have given up their time to help us out have been especially awesome giving me yet again another reason to keep my head down and work hard to get a job in the industry.
So, thanks to Nicole and Brendan from the MADC for making it possible – and to all the places that let us come in and eat your lollies/chips on a Thursday evening.
Summer Heights High
I hope everyone has been tuning in to Chris Lilley’s new comedy series ‘Summer Heights High’!!! It’s a bit of a laugh . . . however I’m not sure that it measures up to ‘We can be heroes’! In this series my affections have been directed away from lovely Ja’mie and on to the ‘troubled Islander’ Jonah.
Check out some of the footage from the first episode . . . .
This is my favourite scene from we can be heroes! Thinking of using Ja’mie in a campaign at the moment. I can tell you this exactly what use to happen in our assembly!!
This is one of my favourite portrayals of private school girls . . . I can seriously imagine this happening. For those of you that don’t know Ja’mie has been nominated for Australian of the year for sponsoring 85 Sudanese children and they have all dyed in a freak storm . . .
Check out some of the footage from the first episode . . . .
This is my favourite scene from we can be heroes! Thinking of using Ja’mie in a campaign at the moment. I can tell you this exactly what use to happen in our assembly!!
This is one of my favourite portrayals of private school girls . . . I can seriously imagine this happening. For those of you that don’t know Ja’mie has been nominated for Australian of the year for sponsoring 85 Sudanese children and they have all dyed in a freak storm . . .
Tuesday, September 11, 2007
We wish England was Australia
I'm loving this ad at the moment!
Could have done without the ending though . . . but I guess they needed to include the bear. Did Leo Burnett do this one? Anyone . . .
Could have done without the ending though . . . but I guess they needed to include the bear. Did Leo Burnett do this one? Anyone . . .
Monday, September 10, 2007
Car Advertising
Talking about urban spam, in New York tens of thousands of motorists have signed up to have their cars and trucks wrapped in advertisements in exchange for stipend up to $800 per month.
The New York Times financial section says that offers are becoming so popular that car owners have been willing to limit where they shop and abide by code of conduct while they are driving. ARD Ventures has studied phenomenen and estimates that motorists and pedestrians see single vehicle's advertising message as many as 70,000 times a day.
Logically it’s the next step after buses and trams . . . I like the buses and trams that are wrapped. . . but every second vehicle - what an eyesore. . . but $800 could go a long way.
Friday, August 24, 2007
Template issues
I am having template issues, the devine author of my previous template has decided to be not so devine and take down his site. So no more love. I am now on the search for a new one - until I find one this one will have to do.
Davenport fights back
I don’t know about anyone else but I absolutely love the new bonds ad – like I do all bonds ads. Simple, well art directed ideas with really hot music.
However I’ve also noticed Davenport have launched a rather ‘Bonds’ TVC. Not only are the nickers sporting brightly coloured geometric patterns (which bonds did about 5 years ago) but they have adopted a similar ‘tude. It definitely beats their classic ‘men in boxers with six pack’ advertising and who knew that they did women too?
Still, I like the bonds ad better.
However I’ve also noticed Davenport have launched a rather ‘Bonds’ TVC. Not only are the nickers sporting brightly coloured geometric patterns (which bonds did about 5 years ago) but they have adopted a similar ‘tude. It definitely beats their classic ‘men in boxers with six pack’ advertising and who knew that they did women too?
Still, I like the bonds ad better.
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