Did anyone catch this the other night?
I don't know how 'mind controlling' this is but I wonder what the deal between Rove Enterprises and the advertisers really was.
If it doesn’t break the rules, and it’s not subliminal advertising, or a ‘new creative execution’, what the hell is it and what is the point? If it doesn’t do anything? Seems useless to me.
Wednesday, November 7, 2007
Back online
I’m baaaack.
In the long period of absence from my blog a lot has happened
• I’ve done work experience at Grey.
• Organised the Creative Advertising Graduate Exhibition for RMIT
• Successfully executed the campaign to advertise it
(check out the website)
• Organised a Creative Advertising graduate dinner
• Shot and produced a dvd showcasing the lives of three people from different areas of the communications industry
• Handed in all my uni work
• Launched a new product for Trampoline
(Trampoline ICE – cool name huh)
• Pulled 3 all nighters, lost three kilos
and the ultimate . . .
I have finished uni forever!!
I could be a doctor but no – instead I have two degrees.
1 x Art Degree from the University of M and 1 x punk rocker (aka Creative Advertising) degree from RMIT. And I plan to wear jeans to work for the rest of my life. That’s if anyone hires me (wish me luck).
I have also managed to procure two large scabs on my knees from derby day. Not so good. Some cow pushed me over. She was jealous of my hot new dress.
In the long period of absence from my blog a lot has happened
• I’ve done work experience at Grey.
• Organised the Creative Advertising Graduate Exhibition for RMIT
• Successfully executed the campaign to advertise it
(check out the website)
• Organised a Creative Advertising graduate dinner
• Shot and produced a dvd showcasing the lives of three people from different areas of the communications industry
• Handed in all my uni work
• Launched a new product for Trampoline
(Trampoline ICE – cool name huh)
• Pulled 3 all nighters, lost three kilos
and the ultimate . . .
I have finished uni forever!!
I could be a doctor but no – instead I have two degrees.
1 x Art Degree from the University of M and 1 x punk rocker (aka Creative Advertising) degree from RMIT. And I plan to wear jeans to work for the rest of my life. That’s if anyone hires me (wish me luck).
I have also managed to procure two large scabs on my knees from derby day. Not so good. Some cow pushed me over. She was jealous of my hot new dress.
Tuesday, October 9, 2007
RMIT AD EXHIBITION 30th OCt - 6th NOV
This is the photo shoot for our campaign for the RMIT E.O.Y Ad Exhibition - THE NEXT AQUISITION.
Alex Aslangul has kindly helped us out!
Stay tuned for who's pictures end up in the frames!!
Wednesday, September 26, 2007
4 HIRE
Notice i have the exact same facial expression in two of the photos, scary. A child of the digital camera.
Friday, September 21, 2007
MADC Mentorship Winners
Last Thursday the 6 out of the original 10 MADC mentees (4 dropped off) presented their final campaign for Schools4schools at CHE. Everyone presented really well and the judges said that the decision was really hard.
Congratulations must go to Myra Hood (2nd yr RMIT Creative Advertising) for taking Mentor of the Year out. Cat Chen (Swinburne Advertising) took out second place and Amelia Birrel (another 2nd yr Advertising student from RMIT) came third.
This is the second year in a row that Mikey and Evan from Draft FCB have had their mentee win.
All the campaigns were fantastic and the client went away with a whole lot of new ideas. However I must say that I thought the judging was quite controversial especially given the thoughts and comments of the Schools4schools representative.
None of the campaigns were boring or worthless, all had strong ideas that carried and cut through – however the one campaign that answered the brief completely and the one that the client said she would run straight away didn’t win.
Sometimes I wonder whether people are too preoccupied with what they think will win awards and gain recognition in the ad world – as opposed to attract attention and do it’s job in the real world. Don't get me wrong I'm all for winning awards but I also think the whole challenge about advertising IS dealing with the boundaries that your given. That's what makes it so exciting, your always coming up against someone - whether its the client, a teacher, a CD - whoever! You have to push through and get the best idea you can that actually does the job it's meant to do.
I also think the MADC should reconsider the way that they come to the conclusion of who wins, instead of voting they should just have a discussion about which one should win. This is not to say that the winning campaign wasn’t good – it was great.
Amelia, in my eyes you rocked the show with your campaign and should have taken out 1st place. So congratulations for impressing everyone and answering the brief. Lets hope the Schools4schools uses your AWESOME virals and runs your campaign.
You dark horse you!! Neeeeiiigh.
Congratulations must go to Myra Hood (2nd yr RMIT Creative Advertising) for taking Mentor of the Year out. Cat Chen (Swinburne Advertising) took out second place and Amelia Birrel (another 2nd yr Advertising student from RMIT) came third.
This is the second year in a row that Mikey and Evan from Draft FCB have had their mentee win.
All the campaigns were fantastic and the client went away with a whole lot of new ideas. However I must say that I thought the judging was quite controversial especially given the thoughts and comments of the Schools4schools representative.
None of the campaigns were boring or worthless, all had strong ideas that carried and cut through – however the one campaign that answered the brief completely and the one that the client said she would run straight away didn’t win.
Sometimes I wonder whether people are too preoccupied with what they think will win awards and gain recognition in the ad world – as opposed to attract attention and do it’s job in the real world. Don't get me wrong I'm all for winning awards but I also think the whole challenge about advertising IS dealing with the boundaries that your given. That's what makes it so exciting, your always coming up against someone - whether its the client, a teacher, a CD - whoever! You have to push through and get the best idea you can that actually does the job it's meant to do.
I also think the MADC should reconsider the way that they come to the conclusion of who wins, instead of voting they should just have a discussion about which one should win. This is not to say that the winning campaign wasn’t good – it was great.
Amelia, in my eyes you rocked the show with your campaign and should have taken out 1st place. So congratulations for impressing everyone and answering the brief. Lets hope the Schools4schools uses your AWESOME virals and runs your campaign.
You dark horse you!! Neeeeiiigh.
Harder, better, faster, stronger hands!
My brother was watching this last night on youtube! I love it.
I'm just waiting to see it get ripped off in an ad . . . just like OK GO.
Talking about OK GO they cop a mention in this new film clip by Common ft. Lily Allen (my favorite).
Unfortunately Lily is only wearing her signature earings once in this film clip - which I find very disappointing.
I'm just waiting to see it get ripped off in an ad . . . just like OK GO.
Talking about OK GO they cop a mention in this new film clip by Common ft. Lily Allen (my favorite).
Unfortunately Lily is only wearing her signature earings once in this film clip - which I find very disappointing.
Thursday, September 13, 2007
XYZ studios with MADC
Last night was the last workshop of the MADC mentorship program that I’m doing at the moment. Over the past 13 weeks we’ve been going to a different business each Thursday night, that all have a part to play in Advertising. We’ve been to Sugar studios (photography), Gastoo (where we actually recorded a radio ad), to Bambra Press (printing), to Iloura (digital/animation post production) and to The Age (for a lecture on Advertising) just to name a few. Last night we went to to XYZ studios. AMAZING.
Not only am I obsessed with their offices and have begged to be invited to their next rooftop party (on the top of the Ritz on Fitzroy St) but if I ever managed to get a job I will be definitely calling on them for some TVC production. They have won some amazing awards for their animated Haviana ad that they did for Clemenger BBDO New York (see below).
Tim Kentley, the founder of XYZ studios, has decided that animation is just not enough and has branched out into directing film – or in this case a video clip. Which is coincidently filmed at the same place as Summer Heights High. And if you take a look at some of the characters that appear in the film clip - you have to wonder if Chris Lilley saw this before he invented the red haired seventh grader or even Jonah form Summer Heights. I wonder if Ja’mie will get pregnant??!!
Tim took us through the process for some of the ads . . . in particular the Honda ad below. I love the use of illustration and the way they think through their processes –it’s exactly how we think and work our way around problems in the lab at uni.
They work hard, do things a little bit differently and are starting to leave some serious footprints in the Ad world.
All and all I have learnt so much from the MADC mentorship program, every time that I come out of a Thursday night work shop my mind is buzzing with ideas and ways I could include them in the campaign I’m currently working on for the MADC competition (which I have to present next week at CHE).
The program has broadened my horizons and understanding of possibilities as well as further inspiring me to get into Advertising. The people who have given up their time to help us out have been especially awesome giving me yet again another reason to keep my head down and work hard to get a job in the industry.
So, thanks to Nicole and Brendan from the MADC for making it possible – and to all the places that let us come in and eat your lollies/chips on a Thursday evening.
Not only am I obsessed with their offices and have begged to be invited to their next rooftop party (on the top of the Ritz on Fitzroy St) but if I ever managed to get a job I will be definitely calling on them for some TVC production. They have won some amazing awards for their animated Haviana ad that they did for Clemenger BBDO New York (see below).
Tim Kentley, the founder of XYZ studios, has decided that animation is just not enough and has branched out into directing film – or in this case a video clip. Which is coincidently filmed at the same place as Summer Heights High. And if you take a look at some of the characters that appear in the film clip - you have to wonder if Chris Lilley saw this before he invented the red haired seventh grader or even Jonah form Summer Heights. I wonder if Ja’mie will get pregnant??!!
Tim took us through the process for some of the ads . . . in particular the Honda ad below. I love the use of illustration and the way they think through their processes –it’s exactly how we think and work our way around problems in the lab at uni.
They work hard, do things a little bit differently and are starting to leave some serious footprints in the Ad world.
All and all I have learnt so much from the MADC mentorship program, every time that I come out of a Thursday night work shop my mind is buzzing with ideas and ways I could include them in the campaign I’m currently working on for the MADC competition (which I have to present next week at CHE).
The program has broadened my horizons and understanding of possibilities as well as further inspiring me to get into Advertising. The people who have given up their time to help us out have been especially awesome giving me yet again another reason to keep my head down and work hard to get a job in the industry.
So, thanks to Nicole and Brendan from the MADC for making it possible – and to all the places that let us come in and eat your lollies/chips on a Thursday evening.
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