It's Movember

Are all the boys hanging 'round your hood looking a little french at the mo?

Well just wait until the end of the month - they'll be looking seriously biker!! Thats right it's Movember!! .

I've been begging my boyfriend to take part, he's hairy so his mo will be Frantastic!! It's purely because I've never pashed anyone with a moustache. But then I found this on Thoughtspurs .



So I’m kinda grateful. But still curious . . . and also very supportive of the cause!

I also think that this little musical number from the Tick is a classic. Very lucky find for the Mo bros.

The Mum Song

I thought this was rather nice.

ARIA subliminal advertising

Did anyone catch this the other night?



I don't know how 'mind controlling' this is but I wonder what the deal between Rove Enterprises and the advertisers really was.

If it doesn’t break the rules, and it’s not subliminal advertising, or a ‘new creative execution’, what the hell is it and what is the point? If it doesn’t do anything? Seems useless to me.

Back online

I’m baaaack.

In the long period of absence from my blog a lot has happened

• I’ve done work experience at Grey.
• Organised the Creative Advertising Graduate Exhibition for RMIT
• Successfully executed the campaign to advertise it
(check out the website)
• Organised a Creative Advertising graduate dinner
• Shot and produced a dvd showcasing the lives of three people from different areas of the communications industry
• Handed in all my uni work
• Launched a new product for Trampoline
(Trampoline ICE – cool name huh)




• Pulled 3 all nighters, lost three kilos

and the ultimate . . .

I have finished uni forever!!

I could be a doctor but no – instead I have two degrees.

1 x Art Degree from the University of M and 1 x punk rocker (aka Creative Advertising) degree from RMIT. And I plan to wear jeans to work for the rest of my life. That’s if anyone hires me (wish me luck).

I have also managed to procure two large scabs on my knees from derby day. Not so good. Some cow pushed me over. She was jealous of my hot new dress.

RMIT AD EXHIBITION 30th OCt - 6th NOV

This is the photo shoot for our campaign for the RMIT E.O.Y Ad Exhibition - THE NEXT AQUISITION.
Alex Aslangul has kindly helped us out!
Stay tuned for who's pictures end up in the frames!!

4 HIRE

Notice i have the exact same facial expression in two of the photos, scary. A child of the digital camera.

MADC Mentorship Winners

Last Thursday the 6 out of the original 10 MADC mentees (4 dropped off) presented their final campaign for Schools4schools at CHE. Everyone presented really well and the judges said that the decision was really hard.

Congratulations must go to Myra Hood (2nd yr RMIT Creative Advertising) for taking Mentor of the Year out. Cat Chen (Swinburne Advertising) took out second place and Amelia Birrel (another 2nd yr Advertising student from RMIT) came third.



This is the second year in a row that Mikey and Evan from Draft FCB have had their mentee win.

All the campaigns were fantastic and the client went away with a whole lot of new ideas. However I must say that I thought the judging was quite controversial especially given the thoughts and comments of the Schools4schools representative.

None of the campaigns were boring or worthless, all had strong ideas that carried and cut through – however the one campaign that answered the brief completely and the one that the client said she would run straight away didn’t win.

Sometimes I wonder whether people are too preoccupied with what they think will win awards and gain recognition in the ad world – as opposed to attract attention and do it’s job in the real world. Don't get me wrong I'm all for winning awards but I also think the whole challenge about advertising IS dealing with the boundaries that your given. That's what makes it so exciting, your always coming up against someone - whether its the client, a teacher, a CD - whoever! You have to push through and get the best idea you can that actually does the job it's meant to do.

I also think the MADC should reconsider the way that they come to the conclusion of who wins, instead of voting they should just have a discussion about which one should win. This is not to say that the winning campaign wasn’t good – it was great.

Amelia, in my eyes you rocked the show with your campaign and should have taken out 1st place. So congratulations for impressing everyone and answering the brief. Lets hope the Schools4schools uses your AWESOME virals and runs your campaign.

You dark horse you!! Neeeeiiigh.