Oldie but a Goodie

For those of you that did not read the media section of The Age this morning - an article on Australia's favorite and hated ads graced the front page. According to a survey done by SO&M, animal ads or ads that feature ‘humble Australian truths’ are more popular. Those ads showing distorted human body parts (Mentos & Tooheys), or yelled at the audience are least liked. However what struck me as odd was that the ‘keep the rabbits out’ ad by bigpond (which I laugh at without fail every time) made both the top 10 hated and top 10 loved. Voted as Australia’s favourite TV advertisement the Bigpond ad has doubled the company’s rate of growth during the 18 months that it’s been on the air.

The ad must have struck some serious home truths for those people that despise it!!! Can't please everyone I guess.

Top Ten Ads
1. Bigpond - Great wall of China
2. Carlton - Big Ad
3. Carlton - Flashbeer
4. Optus - Animals in suburbs talking

5. Optus - Animals in jungle singing
6. PAL - dog in back seat of car
7. HAHN - bomb in the swimming pool
8. RACQ - charter boat
9. Commonwealth bank - Pregnant Women on bus
9. Hahn - spa bath bomb
9. Citroen - transformer dance
10. Drawing in sand of boobs/loveheart