Bob Isherwood

Ed is a suck . . a genuine brown noser . . . and it's bloody brilliant. Ed (AKA Jill Powells pet) was asked to design an invitation for a Q&A session that Jill had organized for us
RMIT students to have with Bob Isherwood (WW Creative Director of Saatchi & Saatchi) last Tuesday. Jill also asked Ed to MC it. So Ed rang me and I got in on the gig too.
Due to our concern that the students in the audience would have no questions we took it upon ourselves to devise some of our own. In our research we discovered that Bob has a penchant for an occasional bottle of Penfolds Grange Hermitage vintage 1976 (lets not be picky Bob!). So Ed and I decided that’s exactly what we would give him in thanks for coming back to RMIT to speak (kinda).

Now this is a $1000 bottle of wine and we are poor uni students. So we did the next best thing and mocked up a Grange hermitage label for the front and a little speil about how he’s been ‘HAD’ on the back, stained it with wine and tea . . . and away we went.

He open the bottle said ‘wow’ and looked a little taken back and then later realized that he’d been duped. According to Jill he was giggling about it through lunch and said that he would love to pull the gag on some of his mates.

Give us a call Bob and we’d be happy to mock up the labels gratis.