4 HIRE

Notice i have the exact same facial expression in two of the photos, scary. A child of the digital camera.

MADC Mentorship Winners

Last Thursday the 6 out of the original 10 MADC mentees (4 dropped off) presented their final campaign for Schools4schools at CHE. Everyone presented really well and the judges said that the decision was really hard.

Congratulations must go to Myra Hood (2nd yr RMIT Creative Advertising) for taking Mentor of the Year out. Cat Chen (Swinburne Advertising) took out second place and Amelia Birrel (another 2nd yr Advertising student from RMIT) came third.



This is the second year in a row that Mikey and Evan from Draft FCB have had their mentee win.

All the campaigns were fantastic and the client went away with a whole lot of new ideas. However I must say that I thought the judging was quite controversial especially given the thoughts and comments of the Schools4schools representative.

None of the campaigns were boring or worthless, all had strong ideas that carried and cut through – however the one campaign that answered the brief completely and the one that the client said she would run straight away didn’t win.

Sometimes I wonder whether people are too preoccupied with what they think will win awards and gain recognition in the ad world – as opposed to attract attention and do it’s job in the real world. Don't get me wrong I'm all for winning awards but I also think the whole challenge about advertising IS dealing with the boundaries that your given. That's what makes it so exciting, your always coming up against someone - whether its the client, a teacher, a CD - whoever! You have to push through and get the best idea you can that actually does the job it's meant to do.

I also think the MADC should reconsider the way that they come to the conclusion of who wins, instead of voting they should just have a discussion about which one should win. This is not to say that the winning campaign wasn’t good – it was great.

Amelia, in my eyes you rocked the show with your campaign and should have taken out 1st place. So congratulations for impressing everyone and answering the brief. Lets hope the Schools4schools uses your AWESOME virals and runs your campaign.

You dark horse you!! Neeeeiiigh.

Harder, better, faster, stronger hands!

My brother was watching this last night on youtube! I love it.
I'm just waiting to see it get ripped off in an ad . . . just like OK GO.



Talking about OK GO they cop a mention in this new film clip by Common ft. Lily Allen (my favorite).
Unfortunately Lily is only wearing her signature earings once in this film clip - which I find very disappointing.

XYZ studios with MADC

Last night was the last workshop of the MADC mentorship program that I’m doing at the moment. Over the past 13 weeks we’ve been going to a different business each Thursday night, that all have a part to play in Advertising. We’ve been to Sugar studios (photography), Gastoo (where we actually recorded a radio ad), to Bambra Press (printing), to Iloura (digital/animation post production) and to The Age (for a lecture on Advertising) just to name a few. Last night we went to to XYZ studios. AMAZING.

Not only am I obsessed with their offices and have begged to be invited to their next rooftop party (on the top of the Ritz on Fitzroy St) but if I ever managed to get a job I will be definitely calling on them for some TVC production. They have won some amazing awards for their animated Haviana ad that they did for Clemenger BBDO New York (see below).



Tim Kentley, the founder of XYZ studios, has decided that animation is just not enough and has branched out into directing film – or in this case a video clip. Which is coincidently filmed at the same place as Summer Heights High. And if you take a look at some of the characters that appear in the film clip - you have to wonder if Chris Lilley saw this before he invented the red haired seventh grader or even Jonah form Summer Heights. I wonder if Ja’mie will get pregnant??!!



Tim took us through the process for some of the ads . . . in particular the Honda ad below. I love the use of illustration and the way they think through their processes –it’s exactly how we think and work our way around problems in the lab at uni.



They work hard, do things a little bit differently and are starting to leave some serious footprints in the Ad world.

All and all I have learnt so much from the MADC mentorship program, every time that I come out of a Thursday night work shop my mind is buzzing with ideas and ways I could include them in the campaign I’m currently working on for the MADC competition (which I have to present next week at CHE).

The program has broadened my horizons and understanding of possibilities as well as further inspiring me to get into Advertising. The people who have given up their time to help us out have been especially awesome giving me yet again another reason to keep my head down and work hard to get a job in the industry.

So, thanks to Nicole and Brendan from the MADC for making it possible – and to all the places that let us come in and eat your lollies/chips on a Thursday evening.

Summer Heights High

I hope everyone has been tuning in to Chris Lilley’s new comedy series ‘Summer Heights High’!!! It’s a bit of a laugh . . . however I’m not sure that it measures up to ‘We can be heroes’! In this series my affections have been directed away from lovely Ja’mie and on to the ‘troubled Islander’ Jonah.

Check out some of the footage from the first episode . . . .



This is my favourite scene from we can be heroes! Thinking of using Ja’mie in a campaign at the moment. I can tell you this exactly what use to happen in our assembly!!



This is one of my favourite portrayals of private school girls . . . I can seriously imagine this happening. For those of you that don’t know Ja’mie has been nominated for Australian of the year for sponsoring 85 Sudanese children and they have all dyed in a freak storm . . .

We wish England was Australia

I'm loving this ad at the moment!
Could have done without the ending though . . . but I guess they needed to include the bear. Did Leo Burnett do this one? Anyone . . .

Car Advertising

Talking about urban spam, in New York tens of thousands of motorists have signed up to have their cars and trucks wrapped in advertisements in exchange for stipend up to $800 per month.

The New York Times financial section says that offers are becoming so popular that car owners have been willing to limit where they shop and abide by code of conduct while they are driving. ARD Ventures has studied phenomenen and estimates that motorists and pedestrians see single vehicle's advertising message as many as 70,000 times a day.

Logically it’s the next step after buses and trams . . . I like the buses and trams that are wrapped. . . but every second vehicle - what an eyesore. . . but $800 could go a long way.