Car Advertising

Talking about urban spam, in New York tens of thousands of motorists have signed up to have their cars and trucks wrapped in advertisements in exchange for stipend up to $800 per month.

The New York Times financial section says that offers are becoming so popular that car owners have been willing to limit where they shop and abide by code of conduct while they are driving. ARD Ventures has studied phenomenen and estimates that motorists and pedestrians see single vehicle's advertising message as many as 70,000 times a day.

Logically it’s the next step after buses and trams . . . I like the buses and trams that are wrapped. . . but every second vehicle - what an eyesore. . . but $800 could go a long way.