Congratulations must go to Myra Hood (2nd yr RMIT Creative Advertising) for taking Mentor of the Year out. Cat Chen (Swinburne Advertising) took out second place and Amelia Birrel (another 2nd yr Advertising student from RMIT) came third.
This is the second year in a row that Mikey and Evan from Draft FCB have had their mentee win.
All the campaigns were fantastic and the client went away with a whole lot of new ideas. However I must say that I thought the judging was quite controversial especially given the thoughts and comments of the Schools4schools representative.
None of the campaigns were boring or worthless, all had strong ideas that carried and cut through – however the one campaign that answered the brief completely and the one that the client said she would run straight away didn’t win.
Sometimes I wonder whether people are too preoccupied with what they think will win awards and gain recognition in the ad world – as opposed to attract attention and do it’s job in the real world. Don't get me wrong I'm all for winning awards but I also think the whole challenge about advertising IS dealing with the boundaries that your given. That's what makes it so exciting, your always coming up against someone - whether its the client, a teacher, a CD - whoever! You have to push through and get the best idea you can that actually does the job it's meant to do.
I also think the MADC should reconsider the way that they come to the conclusion of who wins, instead of voting they should just have a discussion about which one should win. This is not to say that the winning campaign wasn’t good – it was great.
Amelia, in my eyes you rocked the show with your campaign and should have taken out 1st place. So congratulations for impressing everyone and answering the brief. Lets hope the Schools4schools uses your AWESOME virals and runs your campaign.
You dark horse you!! Neeeeiiigh.
1 comment:
Just thought that I may impart a few words or more of wisdom onto you.
‘Sometimes I wonder whether people are too preoccupied with what they think will win awards and gain recognition in the ad world – as opposed to attract attention and do it’s job in the real world.’
This you made comment certainly makes me laugh! Darling, you are seriously deluded into thinking that there is a problem with winning awards and gaining recognition. You have not being reading Ad News!! It’s ALL about winning awards and gaining recognition, it’s the way of the industry...and it has been that way for a very long time! If you have an issue with this, now while you are an advertising student, you might as well quit and apply for ‘check out chick’ at Safeway. Advertising is about RECOGNITION, it’s about creating a stir.
I feel sad for you; because when you eventually break into the industry, your time is going to be consumed writing many more blogs such as this every time your idea is beaten fair and square. I think the winner of this competition was OBVIOUSLY the best idea, and did the job it was supposed to...IT WON!!!
Answering the brief is not the be all, end all. Sure it is a brief and you should try to follow it, but (and once again, I am surprised that you need to be reminded of this as an advertising student) a brief is up to interpretation.
Your biggest mistake in writing this blog is that you appear as though you are jealous. I think attention needs to be drawn to where you placed in this competition, for further embarrassment. Where was that again? That’s right…NO WHERE!
‘You dark horse you!! Neeeeiiigh.’ AND, this one is an important one…so pay attention: if you are going to use a saying or colloquial term, try to use it correctly! If she WAS a dark horse…she WOULD have won…she DIDN’T! How embarrassing… you are going to be the next generation of creative.
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