HIPPO

A mate of a mate, James Mansini (23) has struck gold. This RMIT entrepreneur graduate has come up with HIPPO - a job site that specifically targeted uni students who want a job that pays well and fits in with their lecture timetable.

The up side for employees is that HIPPO has a filter system that allows them to find the right person for a job rather than sifting through endless resumes hoping that those they shortlist are the best possible applicants.

Australia’s youth or Gen Y as they are often called, have very individual traits, and Hippo has been developed with both the potential employee and the employers needs in mind.

According to business consultant Peter Sheahan, Gen Ys are street smart, aware, lifestyle centred, independent, informal, tech savvy, sceptical and impatient. But importantly from HIPPO’s perspective, they want “real” work, that is, responsible work that makes a contribution so they can prove themselves (see . . . we aren’t just lazy logs).


Anyway, one of their original marketing gags was to send giant Hippo’s to their prospective client offices. I don’t know if they went ahead with that one – but I suggested that it should be a singing hippo – more impact!

They officially launch in April but have already got retailers; Trampoline ( SOOO HOT RIGHT NOW), Brazin Ltd ( Bras n' Things, Sanity etc), Cotton on, Hungry Jacks, Intercontinental Group and Boost, signed to advertise their jobs.

Pretty good for a little 23 yr old if you ask me.

WE HAVE THE POWER

p.s just a little obsessed with my new talent of linking