IS NOT

I’ve been meaning to post this article up for a while but my mind has been elsewhere (as per).

Last year Ed & I wrote an article about Is Not Magazine for a magazine that we developed for a uni assignment.

Stuart Geddes, one of the founders of Is Not, and art director of Monument, was SUPER kind and helped us out by answering a whole lot of questions . . . those pesky uni students!

The magazine we developed was called ‘Hunt’ – and it was basically meant to reflect the ‘brand lifestyle of apple’. The focus was on the ongoing search for inspiration that sideways thinkers are on, where the best places are to find it and what to do to help you find it.

We were inspired by Is Not and its poster format – so we took from that and made ours an A1 fold out Mag. The contents included things like water reviews, breakfast reviews (cos we all know that breakfast is the new Saturday night – it’s all about the eggs) and snapshots on creative minds and where they go to find their inspiration.

I also can’t wait to head to their You Tube Tuesdays – held at Miss Libertine.

Anyway – thanks heaps to the Is Not crew – Mel Campbell, Natasha Ludowyk, Stuart Geddes, Penny Modra & Jeremy Wortsman – for creating an awesome concept that inspired us to get an HD!!

YOU’RE HOT