Red table goes live

It's been over a month since my last post and here's why . . . .

In November last year a team of 9 RMIT
students embarked on a four month journey to enter and complete this years IAA InterAd brief – sponsored by RMIT and set by the Dentsu. Two resignations, $1000 worth of takeaway food and a combined effort of about 10 kilo’s later we finally handed it in!!

The UN set us a brief Based around the Millennium Development Goals (set by the UN and developed countries around the world in 2000).

These 8 goals, each with facilitated with sub-targets provide a time bound blueprint to help the world eradicate poverty by 2015 (massive I know). And whatever you may think the world DOES have the resources to achieve this goal.


We chose to focus on Goal 8 - which is 'Global partnership towards development'. The reason we chose this goal is because without the money and the co-operation of all the Governments around the world we will not see the previous 7 goals achieved.

What this goal is (in simple terms) is getting all the developed countries to honor their promise of donating .7% of their GNI to official development aid.

So we created a campaign to rally the Australian Government to increase the aid from .36% (which it is at the moment) to .7%.

We had a budget of $10 000 000 US and a year over which to run the campaign. We had to hand in a 32 page plans document (stipulating everything from region selection to media planning and budget) and a 20 page slide show.

If we win we fly to the next UN conference and present in front of them.

Last year the RMIT team – led by Stan
– came 3rd in the world and took out the Asia Pacific prize – beating the team from Charles Sturt Uni – Kajulu who have taken the title out numerous times in the past.

Click here to take a look.



Those long hot days over summer slaving away proved useless - as like any uni assignment it was completed in the final two weeks before the due date. We tried to stagger it but it just didn’t happen.

p.s slurpies for breakfast are not good